Transcript
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Welcome to PodQuesting, where I'm on a quest to conquer the podcasting realm.
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Bringing you along the journey, this episode is part of the ongoing series, PodQuesting
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Lab, where I conduct experiments and research to help us on our quests.
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Welcome back to PodQuesting.
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In today's episode, we are exploring YouTube as a potential home for your podcasts.
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Did YouTube actually be the best directory for your podcast?
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Video podcasting has been on the rise for some time now, with a major boost from shows
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like the Joe Rogan Experience.
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Rogan's massive following on YouTube grabbed Spotify's attention, leading them to make
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him an offer he couldn't refuse.
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Now I'm picturing Spotify executives as the godfather of something, but anyways.
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Recognizing the power of video, Spotify added a video option to their platform, showing
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that video podcasting is more than a trend, it's a shift in the way people engage with
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podcasts.
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And at first it may seem strange that a video-centric platform like YouTube would be ideal for podcasting,
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but new research suggests that YouTube's popularity among podcast listeners might make it worth
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adding to your show.
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If it's not already there, as you might know, I'm a big fan of Edison's research, and they
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just released some eye-opening podcast data.
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According to their findings, 31% of weekly podcast listeners ages 13 and up choose YouTube
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as their primary platform for podcasts.
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That's a bigger slice than Spotify at 27%, and Apple Podcasts at 15%.
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So this data aligns with my own experience as a regular YouTube podcast listener, as
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this is kind of the main platform I use for podcasts.
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I also use Spotify, but I do have a lot of time spent on YouTube for podcasts and other
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YouTube content.
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Now personally, I enjoy that I can both watch and listen.
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If there's a visual element, like an expression, a chart, or just seeing the host setup, I
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can look at the screen and feel more connected to what's happening.
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And I'm not alone, Edison's research shows that 72% of podcast listeners actively engage
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with video podcasts, meaning they're not just listening passively, they're watching it too.
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So should we all just start putting our podcasts on YouTube?
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And if so, what's the best approach?
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A simple static image with audio, or a fully produced video experience?
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Now in my experience, static videos don't perform as well on YouTube.
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Yes, they give views, but to fully leverage YouTube, incorporating video is key.
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A lot of hosting platforms do allow you to automatically upload to YouTube with a static
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image.
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But again, it just doesn't provide the views and the reason that people are watching and
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listening on YouTube, as does a full fledged video.
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Now for someone like me, who's been more traditional with audio only podcasts, this is a bit of
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a struggle.
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A video version means more effort.
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You know, I have to consider my studio setup, background lighting, and of course, put on
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pants.
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Now, I'm kidding, but seriously, video demands more planning and investment.
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High quality video equipment can also be pretty pricey.
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And I'm currently in the market for a camera that can upgrade my setup.
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But if you check out the podcasting YouTube channel, you'll see my early attempts with
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a webcam, and it's functional, but I'm aiming for higher quality.
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Now this initial expense can be a hurdle, but the growing appeal of video podcasting
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is hard to ignore, especially when trying to build a diverse and engaged audience across
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multiple shows like I'm trying to do.
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Now speaking of video podcasts, I recently watched an interview with Tim Ferriss, a legend
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in the podcast world, where he shares his hesitations about video podcasting.
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He says he enjoys the freedom of audio only.
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He doesn't have to think about, you know, how he looks on camera, and he can record
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from anywhere, allowing his guests to be more comfortable as well.
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I totally get Tim's perspective.
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There's a simplicity and flexibility in audio that video doesn't quite offer.
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But what are the pros and cons of using YouTube as a main platform for your podcast?
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The biggest pro is you can take full advantage of YouTube's huge audience and the extra immersion
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that video provides.
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You can add images or props and backgrounds which help you enhance your podcast.
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Video adds another layer of intimacy, helping your viewers relate to you and your content.
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YouTube's platform enables you to create a community around your audience with features
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like polls, comments and live streaming.
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Speaking of live streaming, you can live stream your podcast and get super chats and live
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chats.
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This not only helps you build a community around your podcast, but can also be a source
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of income.
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A great example of this is in the movie niche, a YouTuber slash podcaster named John Campia
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does a live show every week and takes super chats.
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The biggest con I can think of if you're not live streaming is the extra editing that's
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required.
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So you have to edit a video and not just audio.
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But if you use a editor that has a good audio editing function, then you can just export
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the edited audio file and upload that to your hosting service.
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But there still is some extra editing that is required.
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Another con is that podcasting is an audio first medium.
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If a radio show starts doing TV, does it become a TV show or stay a radio show?
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If you are a traditional podcaster, this could be a big con for you.
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In the end, how can we use this data to guide us in reaching our podcasting goals and help
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us on our quest to have a successful podcast?
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And what might the future hold for YouTube podcasting?
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I think YouTube could be a huge source of listeners and viewers for a podcast.
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The main advantage in marketing makes it even more appealing, with shorts and shorter videos
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acting as marketing for your podcast.
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I believe with the abundance of video podcasts and audio first platforms like Spotify, including
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video we will see this continue to grow.
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I personally would like YouTube to be part of my strategy.
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I think YouTube could be a huge source of listeners and viewers for a podcast.
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One of the main advantages is marketing.
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It makes it even more appealing, with shorts and shorter videos acting as marketing for
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your longer content and for your podcast.
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I believe the abundance of video podcasts and audio first platforms like Spotify, which
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is now including video, will see this continue to grow and I personally would like to use
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YouTube as part of my overall strategy.
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I thought this was really interesting as far as video podcasting and YouTube specifically
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being one of the main platforms for podcasting now.
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And it's quite interesting to see that it's even more popular than say Spotify.
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I don't know if they took into account other podcast apps and directories, but I'm assuming
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that YouTube still would be higher than those.
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Now of course they are also counting more of the bigger shows that we are not all included
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in unless you're listening Joe Rogan or a lot of the comedy podcasts like Bad Friends
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and Tiger Belly and things like that.
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Those podcasts are probably what they are looking at more so that are getting a lot
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of views.
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They're getting up to 500,000 or even a million views in their podcasts.
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And one of the strategies they are using is this marketing strategy that I'm talking about
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with shorts and short content that allows them to market their podcast on YouTube in
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a great way and then the person can just click on the short and that takes them to the live
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long form content, the long form podcast, which is great marketing and that's all included
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in YouTube.
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So if you get on the YouTube platform, you're able to use YouTube not only as the platform
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for your podcast, but for marketing as well, right?
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Because if somebody is going through the shorts and they see your podcast, that can be great
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marketing material for you.
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And so that's something that I'm taking into account for myself.
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And so I'm hopefully I'm going to try to incorporate YouTube more into my podcasting reluctantly.
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I don't know how I'm going to go about it, but I will keep you updated on my journey
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into YouTube for podcasting and video podcasting.
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It's going to be a hurdle for me because I don't really want to spend the money on a
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good high quality camera.
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They are not cheap by any means.
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And right now I have a great setup for audio and a limited set up for video with a webcam
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and OBS.
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If you don't know what OBS is, it's a great broadcasting software, which I'd recommend
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if you are going to be doing live streaming or YouTube and video, you can just record
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on OBS as well.
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It also has some great features for audio where you can use a filter to reduce background
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noise and you can add a limiter and EQ and all that on OBS while you're recording or
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while you're live streaming, which is a great feature.
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And there's also studio mode where you can add images and capture windows in your desktop
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and a whole lot of cool features.
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So OBS is something I'd look at as well.
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But that's going to do it for today's episode.
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If you guys enjoyed this episode, leave us a comment, leave us a review.
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I'd love to hear from you if you have any comments or questions and you want to be featured
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on the show, head over to podquesting.com.
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Leave us a voicemail and we will feature you in the next episode and we'll see you in the
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next episode.
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Good luck on your quest.
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Until next time.
